The reliability and effectiveness of email marketing has been one of the main concerns in recent years. There are those who say that this is not one of the most effective approaches. Many different studies say that email marketing is just unnecessary when it comes to requirements. These studies have naturally generated a great deal of public interest.
Nevertheless, it can be said that it is still used by marketers all over the world. It is still effective and will increase in the future. Since the early days of the internet, users have loved email and this form of marketing is considered good. However, the most notorious scams are perpetrated via email. Everyone has heard of the Spanish lottery, the Nigerian prince and many others.
Yet it has managed to remain competitive with other strategies. The best way to know for sure is that it is still used by marketing companies. If you want to try one, go to rockstarmarketing.com. Since this strategy is still widely used, let us discuss some reasons why it still makes sense in 2021. Without further ado, let’s talk about it.
It is more effective than social media
Source : disruptiveadvertising.com
Of course, social media marketing is one of the most responsive. However, we believe that email marketing can reach many more people. The reason is very simple: Not everyone has a social media account. At the same time, almost all of them have email. Moreover, it is more efficient in the conversion process of each user.
The reason is that users appreciate a more personalized conversion process. Of course, this modification is much better. If you look at some studies, you will see that they account for just under 10% of online purchases. At the same time, we note that these studies indicate that it will continue to increase in the future.
They create stronger relationships
Source : enterpriseur.com
Marketers should follow such a strategy. One of the main reasons they should use it is that it can serve as an anchor for all residents who would like to testify. Provide essential information that can alert users to the latest information on key elements of the brand. This is how they attract their users.
In addition, users are kept informed of all the latest developments within the brand. Of course, it must be said that too much information to people can set the plan back. Marketers need to find the perfect balance between these two concepts. So it’s important to personalize that marketing strategy and find that balance that we talked about.
Easier to measure
Keeping track of everything you’ve done with your marketing strategy is something every marketer should do. If the marketer understands this, he will be able to take advantage of all the opportunities that arise from time to time. At the same time, marketers can detect certain problems before they become intractable. Virtually all email marketing tools offer this insight.
A marketer can track send rates, unsubscribe rates, bounce rates and more. It would undoubtedly be a mistake to ignore these figures. While many studies claim that there is an optimal number that a marketer should strive for, it is clear that there is no such number. You need to optimize these numbers for your users, it’s as simple as that.
It is easier to reach mobile customers
Source : nrn.com
One of the main reasons we think this strategy is still valuable is that it allows you to reach customers through their mobile devices. At the same time, this strategy does not require too much investment on their part. We note that the most credible research on the subject shows that more than half of mobile users in the United States check their email via mobile devices.
Not only do they have access to them, but the vast majority of those emails are opened. Of course, this is also what makes this strategy so effective in today’s world. It would therefore be a mistake to ignore them. From the customer’s point of view, it is completely free to use, which is good for them. First of all, there are no restrictions on the characters that can be used in a message.
It is a low-cost strategy
Finally, we want to talk about the most obvious reasons why it should be used in 2021. It is economical and easy to use. With his help, marketers can reach a significant number of people. When you compare the potential with the money they have to spend on it, we think the answer is pretty simple. It is certainly a more effective option than other traditional channels.
Ask any marketer you know and you’ll get an answer with many benefits. The question arises why it is called ineffective by many but used by many marketers around the world. The reason is simple: it is both economical and operational. If you have any doubts about these aspects, we suggest you do some research to find the answers to these questions.
Many people make the mistake of thinking that this is an old tactic and that it is overkill compared to the requirements. However, we can see that this is not the case. That’s why we’ve listed the top five reasons why you should be using email marketing today. And not only that: We are convinced that it will remain just as effective in the years to come.
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